Aivar Ruukel

Aivar Ruukel is a PhD Candidate at Estonian University of Life Sciences. He holds a Master’s in Natural Sciences (Nature Tourism) from Estonian University of Life Sciences. His Master’s dissertation topic was: Traveller’s Behavior on Internet Through Travel Cycle, a Case Study of Visitors to Estonian National Parks. In his PhD research Aivar explores the relationship between responsible behavior of tourists and their social media usage, specifically online photo-sharing. His research interests include the sustainable development of tourism destinations, co-creation of tourism experience, and psychology of online sharing.